Resume

Key Skills

  • Proven experience building engaged communities.
  • Experience cultivating and managing donor relationships for large budgets.
  • Integrated strategic communications plan development, measurement and evaluation.
  • Priority-focused team management; ability to stay on deadline and on budget.

Experience

Vice President, Netcentric Campaigns — 2014-present

  • Funder Cultivation & Management: Lead relationships with four major foundations, representing more than 50 percent of the organization’s budget.
  • Strategic Vision: Co-authored the organization’s five-year strategic plan and lead the implementation and execution of the vision.
  • Act Strategically in a Crisis: Help clients from national brands to political groups navigate crises with social media reports and timely counsel on response and engagement
  • Advocacy Network Building: Lead strategy and project management for four advocacy networks supporting movements working to transform conditions related to the environment, public health and justice.
  • Staff Mentoring and Cultivation: Manage two full-time staff members, and mentor multiple former staff, supporting their career development and professional goals.

Vice President, Digital Strategy, Porter Novelli Public Services — 2011-2014

  • Raise Engagement: Led media strategy for major clients, helping them quiet opposition and raise engagement profile among opinion elites.
  • Act Strategically in a Crisis: Help clients from national brands to political groups navigate crises with social media reports and timely counsel on response and engagement
  • Build Advocacy: Counseled international nonprofit on social media launch of new program, which brought in record media coverage, donations and online advocacy.
  • Improve Visibility: : Directed multi-million dollar social media program for health brand that increased social media community 1,000% in six months.
  • Train Staff: Directed staff training seminars for major brands and associations; give public speeches with practical tips for building strong communications programs in social media.

Communications Director, International Center for Journalists (ICFJ) — 2005-2011

  • Responsible for communications strategy and budget for global organization
  • Spearheaded award-winning organizational rebrand
  • Responsible for relaunching three websites, increasing traffic more than 300 percent
  • Orchestrated social media strategy and email outreach plan that brought in unprecedented online donations and dramatic increases in applications to programs around the world
  • Oversaw national media outreach and audiovisual elements for annual fundraising dinner, which doubled in size in four years’ time to become Washington’s premier international media event
  • Produced multimedia content for Web site, brochures, manuals, e-mail, newsletters

Managing Editor, 
V!va Travel Guides, Quito, Ecuador  — 2004-2005

  • Managed a team of stringers, responsible for content and community management for an interactive travel website (www.vivatravelguides.com) on Ecuador and the Galapagos Islands
  • Edited a guide book that was published in 2005 and sold internationally

Freelance Photographer, Translator, 
Quito, Ecuador — 2003-2004

  • Performed a variety of duties including: simultaneous interpretation from Spanish to 
English at press conference for Ecuadorean president and cabinet; photojournalism and translation work for The Guardian and Democracy Now; and commercial photography for hotels in two cities in Ecuador.

Education

The Johns Hopkins University

Master of Arts for digital communication (2009-2011). Relevant coursework included:

  • Public Relations in the Age of Digital Influence, John Bell, Ogilvy 360
  • Strategic Communication Program Management, Benjamin Lozare, Ph.D., M.S.
  • Communication.org: Not-for-Profits in the Digital Age, Shonali Burke, MSL Group
  • Using Social and Digital Media, Monty Lutz, Edelman Digital
  • Crisis and Issue Communications, Nick Nichols, CounterPoint Strategies

Corcoran College of Art+Design

Studied advanced Web design (2007-2008)

American University

Bachelor of Arts, print journalism and Spanish (1998-2002)

Professional Accomplishments

  • National media appearance: Live interview on PBS’ NewsHour to discuss the Kony2012 video campaign (March 2012);
  • Public speaking engagement samples: Webinar: “Advocacy Networks for Public Health” for National Health Service Network-Building Training, 2016; Presentation: “Social Media in the Workplace” for the William and Lanaea C. Featherstone Foundation; Speech “Social Media and Your Mission” at national convention for non-profit associations with NISH (May 2012); speech at What’s Next DC Annual Conference: “How Well Do You Know Your Audience?” (January 2012), speech at the Public Affairs Council Annual Conference, “Social Media and Reputation Management” (September 2011), speech at Social Media DC and DC Web Woman networking event “Converting the Social Media Non-Believers” at (August 2011).
  • International Award: Received 2009 ReBrand Award for the International Center for Journalists’ organizational rebranding effort

Skills

  • Fluent in Spanish
  • Trained in advanced web design from Corcoran College of Art+Design
  • Journalist for print and online outlets in Washington, DC and Madrid, Spain 2000-2003
  • Freelance writer and photographer in Quito, Ecuador 2003-2004

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