Resume
Experience
Digital Strategist, Porter Novelli Public Services — 2011-Present
- Develops and leads social media campaigns for major consumer brands, government agencies and non-profit organizations
- Evangelize digital and social media strategy throughout client work
- Advises on best practices for building and maintaining online communities through blogger outreach, Facebook, and Twitter
Communications Director, International Center for Journalists (ICFJ) — 2005-2011
- Responsible for communications strategy and budget for global organization
- Directed organization-wide re-brand, involving launch of new logo, branding policy, and mission statement, which received the 2009 ReBrand’s Global “Best of Award”
- Responsible for relaunching three websites, increasing traffic more than 300 percent
- Orchestrated social media strategy and email outreach plan that brought in unprecedented online donations and dramatic increases in applications to programs around the world
- Oversaw national media outreach and audiovisual elements for annual fundraising dinner
- Produced multimedia content for Web site, brochures, manuals, e-mail, newsletters
Managing Editor, V!va Travel Guides, Quito, Ecuador — 2004-2005
- Managed a team of stringers, responsible for content and community management for an interactive travel website (www.vivatravelguides.com) on Ecuador and the Galapagos Islands
- Edited a guide book that was published in 2005 and sold internationally
Freelance Photographer, Translator, Quito, Ecuador — 2003-2004
- Performed a variety of duties including: simultaneous interpretation from Spanish to English at press conference for Ecuadorean president and cabinet; photojournalism and translation work for The Guardian and Democracy Now; and commercial photography for hotels in two cities in Ecuador.
Education
The Johns Hopkins University
Master of Arts for digital communication (2009-2011)
Corcoran College of Art+Design
Studied advanced Web design (2007-2008)
American University
Bachelor of Arts, print journalism and Spanish (1998-2002)
Skills
- Fluent in Spanish
- Proficient in Adobe Creative Suite (Dreamweaver, Flash, Illustrator, InDesign, Photoshop)
- Adept at Web updates in Dot Net Nuke, Drupal, HTML, Jumla, and WordPress