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Resume

Experience

Digital Strategist, Porter Novelli Public Services — 2011-Present

  • Develops and leads social media campaigns for major consumer brands, government agencies and non-profit organizations
  • Evangelize digital and social media strategy throughout client work
  • Advises on best practices for building and maintaining online communities through blogger outreach, Facebook, and Twitter

Communications Director, 
International Center for Journalists (ICFJ) — 2005-2011

  • Responsible for communications strategy and budget for global organization
  • Directed organization-wide re-brand, involving launch of new logo, branding policy, and 
mission statement, which received the 2009 ReBrand’s Global “Best of Award”
  • Responsible for relaunching three websites, increasing traffic more than 300 percent
  • Orchestrated social media strategy and email outreach plan that brought in unprecedented online donations and dramatic increases in applications to programs around the world
  • Oversaw national media outreach and audiovisual elements for annual fundraising dinner
  • Produced multimedia content for Web site, brochures, manuals, e-mail, newsletters

Managing Editor, 
V!va Travel Guides, Quito, Ecuador  — 2004-2005

  • Managed a team of stringers, responsible for content and community management for an interactive travel website (www.vivatravelguides.com) on Ecuador and the Galapagos Islands
  • Edited a guide book that was published in 2005 and sold internationally

Freelance Photographer, Translator, 
Quito, Ecuador — 2003-2004

  • Performed a variety of duties including: simultaneous interpretation from Spanish to 
English at press conference for Ecuadorean president and cabinet; photojournalism and translation work for The Guardian and Democracy Now; and commercial photography for hotels in two cities in Ecuador.

Education

The Johns Hopkins University

Master of Arts for digital communication (2009-2011)

Corcoran College of Art+Design

Studied advanced Web design (2007-2008)

American University

Bachelor of Arts, print journalism and Spanish (1998-2002)

Skills

  • Fluent in Spanish
  • Proficient in Adobe Creative Suite (Dreamweaver, Flash, Illustrator, InDesign, Photoshop)
  • Adept at Web updates in Dot Net Nuke, Drupal, HTML, Jumla, and WordPress

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