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Experience

Digital Strategist, Porter Novelli Public Services — 2011-Present

  • Improve Visibility: Directed multi-million dollar social media program for health brand that increased Facebook community 1,000% to 400,000 fans, brought in 600,000 readers through blogger outreach and reached more than 300,000 users on Twitter
  • Raise Engagement: Lead social media strategy for industry group, helping them raise monthly engagement rates on Twitter 53%;
  • Act Strategically in a Crisis: Help clients from national brands to political groups navigate crises with social media reports and timely counsel on response and engagement
  • Build Advocacy: Advised international nonprofit on social media launch of new program, which brought in record donations and online advocacy
  • Train Staff: Direct staff training seminars for major brands and associations; give public speeches with practical tips for building strong communications programs in social mediaCommunications Director,

International Center for Journalists (ICFJ) — 2005-2011

  • Responsible for communications strategy and budget for global organization
  • Spearheaded award-winning organizational rebrand
  • Responsible for relaunching three websites, increasing traffic more than 300 percent
  • Orchestrated social media strategy and email outreach plan that brought in unprecedented online donations and dramatic increases in applications to programs around the world
  • Oversaw national media outreach and audiovisual elements for annual fundraising dinner, which doubled in size in four years’ time to become Washington’s premier international media event
  • Produced multimedia content for Web site, brochures, manuals, e-mail, newsletters

Managing Editor, 
V!va Travel Guides, Quito, Ecuador  — 2004-2005

  • Managed a team of stringers, responsible for content and community management for an interactive travel website (www.vivatravelguides.com) on Ecuador and the Galapagos Islands
  • Edited a guide book that was published in 2005 and sold internationally

Freelance Photographer, Translator, 
Quito, Ecuador — 2003-2004

  • Performed a variety of duties including: simultaneous interpretation from Spanish to 
English at press conference for Ecuadorean president and cabinet; photojournalism and translation work for The Guardian and Democracy Now; and commercial photography for hotels in two cities in Ecuador.

Education

The Johns Hopkins University

Master of Arts for digital communication (2009-2011)

Corcoran College of Art+Design

Studied advanced Web design (2007-2008)

American University

Bachelor of Arts, print journalism and Spanish (1998-2002)

Professional Accomplishments

  • National media appearance: Live interview on PBS’ NewsHour to discuss the Kony2012 video campaign (March 2012);
  • Public speaking engagements: Speech “Social Media and Your Mission” at national convention for non-profit associations with NISH (May 2012); speech at What’s Next DC Annual Conference: “How Well Do You Know Your Audience?” (January 2012), speech at the Public Affairs Council Annual Conference, “Social Media and Reputation Management” (September 2011), speech at Social Media DC and DC Web Woman networking event “Converting the Social Media Non-Believers” at (August 2011).
  • International Award: Received 2009 ReBrand Award for the International Center for Journalists’ organizational rebranding effort

Skills

  • Fluent in Spanish
  • Trained in advanced web design from Corcoran College of Art+Design
  • Skilled management of online metrics tools such as Radian6, Google Analytics, HitsLink
  • Proficient in Adobe Creative Suite (Dreamweaver, Flash, Illustrator, InDesign, Photoshop)
  • Experience in back-end operation of Drupal, Jumla, WordPress, ColdFusion, Umbraco, DotNetNuke, and HTML.
  • Trained in database management of SalesForce, Raisers Edge, HighRise

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