Tag Archives: media strategy

Great video that inspires action: How non-profits can better use this fast-growing medium

ShareTweet Video is one of the fastest-growing attractions on the Web. It brings new viewers to your site and can engage potential donors in new ways. So how can non-profits make the most of this valuable medium? I was really … Continue reading

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Mad Men in the Groundswell? I don't think so.

ShareTweet Perhaps one of the reasons I like social media so much is because it seems to go against the very foundation of traditional marketing practices. Reading Forrester Research’s “Groundswell” you almost feel like you’re reading a self-help book for … Continue reading

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